Examples of conversational marketing

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Now that you know how to create an effective conversational marketing strategy, here are some real-life examples to inspire you.

Live support
While live support may not seem like a marketing feature at first glance, it has a significant impact on your customers’ experience with your brand.

Delight your customers by offering 24/7 help lines or setting up a dedicated Twitter account for support queries. High-quality customer service naturally increases your sales.

Nordstrom: conversational marketing

via Nordstrom Example:

Nordstrom’s stylist chat is a great example of how live chat can enhance the customer experience and drive sales. Customers have access to personal stylists who offer real-time recommendations tailored to their tastes, size, and budget.

Through chat, customers receive help putting together outfits for specific occasions, such as weddings canadian ceo email list or job interviews. Stylists help mix and match items from across the Nordstrom catalog, creating a guided shopping experience that makes style choices easier and more enjoyable.

After-sales experiences
Even if your products are flying off the shelves, you need to focus on post-sales communication.

A simple but effective method is to send follow-up emails to check whether customers are enjoying their purchases and if they have any questions. This seemingly minor step can significantly increase repeat business.

Chewy on Twitter

via Chewy on Twitter Example:

Pet food company Chewy occasionally sends handwritten thank you notes or even personalized pet portraits to its customers. They also proactively offer refunds for unopened pet food and suggest donating it to local shelters. These personal touches surprise and delight, as they show that they care about pets and not just about selling them.