And establish a lasting relationship

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Its innovative products but also for its philosophy of simplicity and quality from its iconic design. Logo to the design of its stores Apple has created an identity that resonates with . Its customers globally the perception that customers have of a company is . Directly influenced by its branding, a strong brand can create a positive image and generate trust. with the customer in contrast to a weak or inconsistent brand.

It can lead to confusion, lack of confidence colombia phone number library and ultimately loss. From customers ensures that customers associate the brand with positive values ​​such as quality, reliability. And innovation, coherent branding also allows the company to communicate its value proposition. In a clear way, which facilitates decision making by the consumer. Branding also plays a crucial role in positioning the company in the market. Positioning refers to how a brand is situated in the minds of customers.

Consumers in relation to its competitors, solid branding helps differentiate the company. By highlighting its strengths and creating a competitive advantage, for example, Nike has managed to position itself as. A brand that represents effort, improvement and sporting performance with its slogan just. Do it is not only known worldwide but also reinforces its position as a leader. In the sports market, good branding not only improves brand perception. It also offers a number of tangible benefits for businesses an can increase.