Facebook Promotion for Mobile Devices: Features and Optimization
Successful promotion on Facebook is impossible without the proper use of mobile traffic. It may seem surprising, but as of January 2021, more than 98% of active Facebook users were online from mobile devices. Powerful smartphones and changing consumer behavior have forced people to abandon computers and switch to mobile devices.
How can you use this data to improve the results of your Facebook advertising campaigns? This article will show you three simple ways.
What percentage of Facebook traffic comes from mobile devices?
Facebook Mobile Marketing Strategy: 3 Ways to Optimize
Start promoting on Facebook by displaying ads on mobile devices
Messenger Ads
Advertising with Instant Experience
Announcements with a carousel
Ads with selection
Advertising via lead form
Use a bot in Facebook Messenger
Examples of chatbots
Kaimana Jerky
Job Bot
Zinvo Watches
Optimizing Advertising Campaigns for Mobile Devices
What percentage of Facebook traffic comes from mobile devices?
According to Statista, 98.3% of Facebook women phone number data were online on mobile devices in January 2021. That's nearly 2.75 billion monthly active Facebook users.
You're probably not going to start marketing to your entire Facebook user base. Rather, you'll be using affinity audiences. And focusing on mobile audiences can help you achieve your business goals, including:
Increase brand awareness
Increase conversion
Building relationships with clients
Attracting more qualified leads
Facebook Mobile Marketing Strategy: 3 Ways to Optimize
Now that you have a better understanding of how important it is to leverage mobile traffic, let's look at three ways to run Facebook advertising campaigns.
Show ads on mobile devices
Use a bot in Facebook Messenger
Conduct live broadcasts
Read also: How to Grow a Business: 4 Ways to Attract Loyal Customers and Accelerate Growth
Start promoting on Facebook by displaying ads on mobile devices
When you create an ad campaign in Facebook Business Manager, you can choose from a variety of ad delivery options. While all ad types can be effective, you'll want to choose the best format for your mobile audience:
Messenger Ads