Nurture Your Leads: Deliver Value

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Don't waste your team's time and resources by telling clients you're not ready to work with them right away. They'll either appreciate your honesty or try to convince you that they need your service. Direct communication with a potential client is the best, and often the only, way to make sure the client is right for you.

Now is the time to prove to the client that your services are necessary. Be prepared to answer key questions about your unique offering and benefits, as well as what problems you can solve.

Based on what you learned during qualification, you can take the initiative to share how you can help. Most prospects will require some kind of follow-through at this stage. You will need to guide the prospect through stages of awareness: from a simple pain or hidden need to a conscious desire to eliminate that pain with your product. Throughout the process, you will need to build trust and continually communicate your value.

Customer nurturing involves female phone number data introductions, trusting communication, and solving common problems.

By "cultivating," you work to build a reputation as a helpful, responsive, and reliable person in your field.

And you will most likely encounter potential customers who are interested, but for whatever reason, are not ready to buy right now. In this case, it is important to maintain regular contact: offer valuable help again and again. When the customer is ready to buy, you will be the first person they think of.

At this stage, you may even find out that your potential client urgently wants to buy your product. If you have reached this point, it is best to immediately move on to stage five.

#5 – Make an offer: Give the customer a solution to his problem
So far, the sales cycle has been focused on the prospect. You've met the prospect, learned about their needs, and demonstrated your value.

It's time to offer the client the best possible solution.

Make your proposal relevant, targeted and personalized. Link your proposal to the client’s problems, budget and long-term ambitions. Think about how to creatively present and package your proposal.