Your pitch will be better. Especially in the beginning, it’s easy to lose confidence when a potential client doubts you. But when you know exactly how you’re different from your competitors and how you can create a better experience for your client, then the sales phase comes naturally.
You will reach the right audience. If you say loud and clear that you are the best option for something, then the clients who are looking for that benefit will contact you. And those who don’t, won’t know. And believe me, it’s a win-win situation. Neither you nor they want to waste time and money. Sometimes clients are just not right for your business . And that’s totally okay.
Your customers will trust you. If you make a promise to your customers and deliver on it, you will create an image of a trustworthy company. Over time, this will create not only loyal customers, but also true promoters of your brand. This is the ultimate goal of differentiated marketing.
Example of a unique selling proposition
Now that you know the importance of creating a USP, let's begin the process of writing it.
Throughout the article, we'll also be giving an example of how to use the plan for a fictional company that sells email automation software. Let's jump right into explaining each section.
1. What is my client's problem?
Of course, we start with the client! After all, they are the ones you are writing your USP for. Think about the problem your product/service solves and just write it down.
Have you written down the problem? Good. Let's move on to the second question you need to answer.
Here we talk here about how you can solve the problem you just wrote down.
For example, if your client's problem is that they chinese overseas europe phone number data hungry, there are about a billion products that can help them.
What is your decision?
Example:
Problem
What is my client's problem?
They don't have time to manually send out hundreds of emails.
Solution
How can I solve my client's problem?
I offer them automated email sending software.
3. What are my main competitors known for?
Now you need to do some competitor analysis because you can't know if you're unique if you don't know what your competitors are known for. That makes sense, right?
Here we suggest you include your three or more main competitors and the unique advantages they are known for: either product features (materials and design) or other business-related components (customer support, qualified staff, etc.).