Bolster your social media engagement by canada b2b leads tracking current performance using social media analytics tools. Determine what your engagement goals are and then develop a strategy to achieve them. Dedicating resources to proactive and reactive community management is an excellent tactic for boosting social media engagement.
For example, Wendy’s posted a product marketing video on Facebook that features a massive balloon in the shape of a Frosty hovering over Niagara Falls. As user comments came in, Wendy’s swiftly responded to amp up engagement and make their followers feel valued.
Wendy’s product marketing video on Facebook that features a massive balloon in the shape of a Frosty hovering over Niagara Falls.
6. Partner with influencers in your niche
According to a Q3 2023 Sprout Pulse Survey, over 80% of marketers agree that influencers are essential to their overall social media strategy. Here’s how you can use influencers to boost your social media traffic.
Tap into micro and nano-influencers
Influencer marketing used to mean working with major celebrities, but things have changed today with the advent of micro and nano-influencers. They may have fewer followers than their mega and macro counterparts, but these influencers are more accessible and are great for brands looking to reach a niche audience.
There are four types of social media influencers, mega, macro, micro and nano.
In a Q1 survey of more than 2,000 consumers from the US and UK, we found that 40% of consumers say they prefer to interact with micro and nano-influencers.
Increase your level of social media engagement
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