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Cognism's victories, trials and errors fr_infographic_trial and error we wish international expansion was as simple as replicating your existing strategies in a new region. What worked before will work again, right? Well, not necessarily. There are too many different factors at play. And we learned this the hard way... Too often we hear incredible success stories from companies that loudly proclaim what they have accomplished in their various business goals.

We're going to show you our journey, with all bc data taiwan its flaws, to help you avoid making the same mistakes we did. (don't worry, it ends well!) expansions should be approached with their own dedicated business strategy. And even then, you must be prepared to adapt that market strategy as you learn what works and what doesn’t in a new european country. on this essential learning phase.

Learn from some of our mistakes and successes. Listen to the experts at cognism: liam bartholomew, vp marketing nicole peters, marketing manager dach and france fran langham, global head of demand generation hear how we went beyond simple website translation in our european expansion strategy fran and nicole dedicated an episode of the loop podcast to explain how cognism approached the european market. Ready? It's in english! Why did cognism choose to expand? The first challenge in any international expansion is to detect when you are ready for this stage of growth.