Few countries provide scenarios as favorable to Influencer Marketing as Brazil. Data collected by a study published by Cadastra indicate that, by mid-2022, the country had more than 500,000 influencers with more than 10,000 followers.
At the same time last year, more than 40% of Brazilians had already purchased or consumed products and services due to the influence of influencer ads on social media. This scenario places Brazil in first place in the ranking of countries with consumers most influenced when making their purchasing decisions.
To take advantage of the potential of this strategy, brands and companies must take into account the particularities of both consumers and influencers they wish to work with. Thinking about both sides of this coin, Cadastra published a study on Influencer Marketing and its connection with performance strategies.
Data from the study indicate that 60% of people prefer nigeria whatsapp data creators who address topics they identify with. On the other hand, 50% listen to the opinions of experts on the subject at hand, and only 20% of those interviewed give preference and importance to those who have more followers and status on social media.
When it comes to choosing influencers, the study points out that successful influencer campaigns begin with defining clear objectives, such as generating brand awareness, increasing the company's digital presence or boosting direct sales in e-commerce. With a defined objective, choosing the most suitable influencer for each brand, strategy and occasion must take into account the usual brand safety precautions already known in the market.
The relationship between consumer characteristics and the results delivered by each type of influencer becomes even more relevant during the purchasing journey. In this sense, Hugo Novaes, partner and VP of Cadastra's Creative Hub, emphasizes that it is essential to impact consumers at various points in their journey with influencers of different profiles and at different points in the sales funnel. In this way, it is possible to talk about performance and influence generating results for brands.