Method 8: Comparison sites Comparison site customer attraction method explanation diagram One way to attract customers from the web is to have information about your company's products and services posted on comparison sites. Comparison sites that list multiple product information are often visited by people with a clear need, such as "I want this product," so if there is something they are looking for, they will be interested. [Example of a BtoC comparison site] My Best : A comparison service site for products recommended by experts and creators Kakaku.
com : Price comparison site [Example of a BtoB comparison site] ITreview : A comparison site for corporate IT products Media Radar : Advertising media and marketing materials download site The product france telegram phone number list information to be posted on the comparison site is generally prepared by the company, but since the product information already exists, it is an easy undertaking. Advantages and disadvantages of comparison sites The advantage of using a comparison site is that you can expect immediate results. If you are featured on a comparison site that has successful SEO, you can immediately promote your products and services on the top ranking pages.
On the other hand, because there is a large amount of information on the site, there is a risk that your company's information will get buried, so you need to find ways to make it stand out. Generally, you can pay a listing fee to have your company listed in a prominent location. On the other hand, there are comparison sites that can be used for free, so it is recommended that companies that deal with any kind of product or service try them out.