and SEO strategy. When somebody lands on your website there should be a clear “value path” for the visitor to go on from one page to another. What I mean is that you should provide value during your visitor’s journey and that the value shouldn’t stop at any point. This is achieved with clear and logical internal linking. For example, if france email database a prospect lands on your features page, there should be a link to a customer success story mentioning how this feature has helped a business in real life.
From there it’s a natural path to a page where the prospect can leave their contact details – the best-case scenario. You should have calls to action (CTA), downloadable material such as e-books and forms that capture leads that are “hot” enough to leave their contact details. Different prompts on different pages can boost the probability of turning a prospect into a lead, but only if the timing is correct.