Benefits of Account Based Marketing for a B2B strategy

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Although we have already briefly mentioned all the benefits of integrating Account Based Marketing into B2B marketing strategies , we will now go into more detail about them, in order to give you more tools to start using it.

To integrate Account Based Marketing and marketing vp purchasing officer email lists automation, using a CRM will allow you to manage relationships with the target customers identified in the ABM strategy. At the same time, marketing automation will track emails and qualify leads, which optimizes the execution of your B2B digital marketing strategy.

1. Marketing and sales will work together
Sometimes it happens that the marketing team works on a performance campaign that allows them to obtain leads , but when they reach sales, they are not qualified enough to close the purchase. This happens because marketing focuses on customer awareness and consideration, while sales is more decisive with the final decision. Things can turn disastrous if the messages the customer receives from the two teams are different.

One of the attributes of Account Based Marketing is that both teams will be aligned with the communication, tools and accounts to focus on, in addition to understanding the role of each of the members in the strategy, which ensures that the customer feels well served from start to finish and has a consistent purchasing experience.