If you know the target of the customers

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Are you prepared to handle the negative reviews that you may receive online? Do your competitors, present or future, have the ability to easily copy your menu and steal your customers? Do you run the risk of having only occasional customers without the possibility of retaining them? Is the fate of your burger joint tied to local events that may no longer be organized? 2.Create your brand Burger King brand Creating a brand for the burger joint you're about to open isn't just about finding a name for it. Here are the 7 elements that make it up. Name / Brand Choosing a name for your hamburger joint is not easy at all. It must be unique, memorable, original, pleasant and not ambiguous. If, then, it is the result of a play on words, even better: it will contribute to the positioning of your place. Logo It is probably the most recognizable element of your brand. Not only does it have to have a strong impact, but it also has to convey your message.


It can be a symbol, an illustration, a text or a combination phone numbers in the philippines of these elements. You will use it in your sign, as a profile image on your social channels, everywhere. Graphics and Images A brand's coordinated image also includes graphics and photos which, in addition to being coordinated with the logo, have the function of creating a context ( mood ). Color Palette In all your visual communication (from your Facebook post to your menu) it is important to always use a limited number of colors that create harmony between them. This combination of colors must be studied at the beginning and always used to be even more recognizable.




Font The study of your brand also includes the careful choice of fonts (characters) to use (on your website, in your menu, ...). Maybe you have never given it too much importance, but, like the color, the font style is able to "speak" (elegant, modern, without frills, thin, ...). Tone of voice It is important to establish from the beginning the tone of voice used by your brand in communications with customers (from the presentation of the new menu, to the response to a review received online, ...). If you know the target of the customers you are addressing (teenagers, families, business sector, ...) you can choose the way to speak (friendly, polite, straight to the point, ...) Slogan Associating a catchy phrase with your brand allows you to express your message through the use of a few (but well-studied) words. Your burger joint slogan should be a phrase that you repeat often until it becomes familiar to your target audience. Read our articles on brand identity and brand awareness if you want to know more. 3. Take professional photos professional photo hamburger and fries At least for once, leave your cell phone in your pocket and commission a professional to take a photo of your restaurant.