Experience and expertise — attracting buyers through useful content

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The sales funnel scheme with the participation of useful content has long existed in the B2B model . Now it has also been adopted by B2C. When a company shares stories about how its products or services have been applied in real situations, this not only demonstrates the value of the offers, but also increases customer trust.
For example, TechnoEzhak publishes useful articles on its blog and has a relevant YouTube channel about technology . This not only attracts new users, but also encourages them to choose this store for shopping, since they can count on experts in stores who will advise before making a purchase.

You are also reading an Inweb article right now. Perhaps through expert content we demonstrate our knowledge of digital and all its aspects. So, you can be sure that our specialists and sales are always learning, following canada whatsapp number data trends and will provide you with the best advice and services at Inweb?

Authority — building a reputation
Authority also affects sales and can be strengthened through interaction with other authorities in the industry.

Ukrainian restaurateur and chef Yevgeny Klopotenko participates in culinary shows, maintains his own blog where he publishes recipes, and shoots shows with various authoritative figures. He also has a restaurant called "100 Years Ago," which attracts customers because they go to an author they trust and know, and have seen before.

Reliability — transparency of relationships
Reliability creates the foundation for purchases. Ensuring transaction security, a clear exchange and return policy, storing personal data, pricing transparency, and having real reviews all help build trust around a brand and encourage a desire to make a purchase.