Video marketing has been dominant for the past few years, but the metrics haven’t quite added up yet. Video is expensive and time-consuming to produce — companies have had to replace entire content teams in an effort to focus on video production.
But text-based content marketing is still gaining traction, which means brands don’t need to dedicate all their efforts to creating video. However, live video is a different story.
Live video is personal, engaging, and fairly easy to produce. Brands are investor leads presented with a human face, making people feel more connected because they’re seeing a person, not a logo.
This is something that needs to be taken into account in your content marketing strategies in 2020, because live video can make a huge difference to your social media numbers (without breaking the bank).
Content marketing will evolve in 2020
Content marketing changes all the time, and the brands that are able to keep up with these changes are also the ones that continue to make an impact in the digital sphere.
Analyze the trends above and consider how you can gradually adapt your strategy to reflect these changes, so that your brand reaches your target audience whenever they need you.
Guest Post written by Venngage .