With people planning to pull out all russian business mailing list the stops this year with their outfits, pageviews for the word ‘costume’ increased 83%.
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Goblin Up Candy
Searches for the phrase ‘candy bar’ are practically otherworldly, with a 2104% increase in the last 45 days and a mind-bending 2429% increase from last year.
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Oh my gourd-ness
While readership for ‘pumpkin’ is down 29% over the last 45 days, this year’s 1,107,240 pageviews still show a chilling 99% boost when compared to the previous year.
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House of Horrors
Interestingly, ‘haunted house’ searches have dropped 42% versus the last 45 days and shown a devilish downturn with a 26% decrease compared to last year.
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Publisher News: Giving ‘Em Pumpkin to Talk About
Now that you know what consumers are searching for, take some content inspiration for your ad campaigns from top publishers.
to create their own haunted houses.
Marie Claire is full of content fashion, beauty, and costume ideas for the ghostly season.
Tasty shows the spooky ability to turn candy, pumpkins, and other everyday foods into fun holiday dishes.
Make Campaigns Fang-tastic: Creative Best Practices
No matter which kind of Halloween products you sell, you can cast a spell on consumers and drive sales by ensuring you use the perfect combination of creative elements. Let’s take a look at Taboola’s Trends (US-based, pulled on September 13) that can brew up success.
Looking Fa-boo-lous: Costume Image Trends
If you’re selling Halloween costumes, feature indoor images with women and skip the animals and text.
Bone appetite: Food Image Trends
For food-related campaigns, use close-up photos of men indoors.