Have you ever stopped to think about how our fears affect our decisions? It was with this reflection that the participants began the conversation about the climate in startups in the face of so many uncertainties at the moment. The new challenges faced by companies and their customers can cause organizations to make hasty decisions, but despite all the difficulties, it is still possible to find a sea of new opportunities with the urgency of implementing a concept: Digital Transformation .
Essentially analog companies needed to evolve in graphic design email list weeks everything that had been postponed for years, and in this scenario, startups that offer SaaS solutions can be a great ace up their sleeve for scaling businesses towards digitalization.
The search for products and information has evolved over the last few years, and the trend for the coming years is for it to be completely transformed. In this scenario, participants emphasized the importance of investing in Inbound Marketing strategically to reap good results in the post-crisis period. Aware that the strategy aims at medium and long-term performance, Célio explained how content marketing , frequency and relationships were fundamental to building Desk Manager's authority.
Empathy
Is the customer always right? For our participants, not always, but their word plays a fundamental role in strategic decision-making. Knowing how to listen, relate to and respect the different opinions among those involved is key to successful partnerships, especially in such uncertain times.
And what about the team? Is it always to blame for dissatisfaction? Not at all! Often, the Company-Client relationship relies on the hiring company, team and strategies that are perfectly engaged, but the means can be flawed. In times like these, maintaining transparency and close contact make all the difference.
Moving away from the Company-Customer axis, the participants also talked about the relationship between companies and employees during the crisis. Considering the position of many business owners in the face of layoffs, Célio highlighted how business owners can use their influence and relationships to find new market niches, even if temporary, to preserve the company and team.
Suppliers are also in this scenario. A crisis period is an ideal time to identify and strengthen ties with suppliers, but not all of them? Not exactly. As sad as it may be, we know that not all companies are willing to make a mutual effort to emerge from this period stronger. Therefore, in addition to strengthening relationships, this is also an ideal time to identify abusive policies in order to cut ties and thus preserve your business.