The placement is charged for exposure, and it is a pricing method applicable to every advertising goal. CPF (Cost Per Friend) Cost Per Friend: Exclusive for friend-adding ads, fees for clicking to add friends, complete marketing planning and material design, and the opportunity to obtain a friend list at a relatively low price, which is worth a try for all businesses Put the target in! Entering the zero-cookie era, LINE integrates cross-channel data to create a diverse brand database Share to Facebook Two major strategies to dig out first-party data dividends As privacy awareness rises, brand owners need more careful strategies to analyze consumer footprints!
Google, which has relied on cookies in the past, announced that it will deactivate third-party cookies in the Chrome browser starting from 2023, officially announcing that the future is about to enter the "zero cookie" era. the ATT (App Tracking Transparency, App Tracking Transparency) policy in the official version of iOS 14.5 released in April this year, allowing dominican republic mobile phone number list users to choose to allow or deny apps to collect personal information and track. This has a huge impact on brand owners. As third-party data becomes increasingly difficult to obtain, the data used for precise marketing in the past may disappear, and the volume of some lists will also be greatly affected. In comparison, the first-party data held by brand owners becomes even more important.
Facing the huge challenges in the future, it is recommended that brand owners reserve marketing capabilities as early as possible from two directions: first, strengthen the collection and management of first-party data, such as member data, official website data, physical store data, etc.; second, apply suitable media tools, and continue to accumulate and apply the brand's own data database. Three levels, building a brand database from deep to wide In terms of data accumulation, LINE has a unique advantage and can be used as a portal for brands to expand consumer data. Not only because LINE has 21 million users in Taiwan, but also because LINE is committed to providing multiple tools, such as LINE’s three main products.