Reviews are essential for building trust between customers and companies. According to research by Octadesk and Opinion Box, 7 out of 10 people say that reviews influence their purchasing decisions and 56% find reviews very useful.
Furthermore, the numbers show that reviews have a decisive power in the purchasing process, as shown in the research graph.
Why are reviews so important?
The study reveals the main reasons why consumers consult reviews before completing a purchase:
53% to check product quality;
51% to know if the product corresponds to what austria whatsapp data was advertised;
35% to check the product material;
31% to know if the product will be delivered on time;
30% to confirm product size.
It’s important to note that negative reviews can have a hugely detrimental impact. 89% of consumers said they have stopped making a purchase after reading negative reviews from other customers.
How can I improve my company's rating on the internet?
Improving your company’s online rating requires a proactive approach. Here are some strategies you can apply:
Encourage reviews regularly: Research has shown that 20% of consumers always leave reviews, while 37% do so occasionally. Take advantage of this behavior by encouraging your customers to share their experiences, whether via email, text, or directly on your platforms.
Respond to all reviews: Both positive and negative reviews deserve attention. Responding to reviews shows that your company values customer feedback and is committed to resolving any issues. Additionally, a polite response to a review can change the negative perception of other potential customers.
Maintain an active presence on Google My Business: Make sure your business information is always up to date and that you encourage reviews from your satisfied customers. This not only improves your visibility in search results, but also builds credibility.
Provide an exceptional customer experience: Reviews are a direct reflection of the consumer’s experience. Investing in good customer service, a quality product, and efficient delivery times can result in a steady stream of positive reviews.
Use feedback to improve: Reviews are a great way to better understand your customers. Use this feedback to adjust your product, service or customer service process and ensure that constructive criticism is addressed quickly.
Invest in your company's image also in digital
Customer reviews directly influence purchasing decisions, increasing trust and improving visibility on platforms such as Google My Business and e-commerce. By implementing best practices, such as encouraging reviews, interacting with customers and continuously improving based on feedback, your company will be better prepared to stand out in the market and win new customers.