The second outbound marketing strategy that I recommend to attract new clients to your veterinary practice is email marketing.
In addition to the ethical aspect, in this case it is important to know what the law says about privacy.
The crux of the matter is: how did you obtain the list of contacts to whom you want to send your promotional communication?
Did you know that sending email marketing without the informed consent of the recipients is an offence that can lead to unpleasant fines?
Speaking of privacy, read what the Guarantor for the protection of personal data says about spam and the unauthorized sending of emails for advertising purposes .
Also read these practical examples list email company in indonesia that Mailchimp has summarized in an article in which it highlights the difference between a compliant and non-compliant email list.
Probably, if your desire was to use one or more contact lists to promote your veterinary business, reading these sources will have changed your mind.
We all receive dozens of spam emails every day in our inbox, but this practice is not legal at all.
Coming to the title of this paragraph: how to do email marketing legally and profitably?
A piece of advice I feel like giving you is to send, individually, to each contact on your list, a spontaneous application email with your CV inside.
These are not massive or repetitive advertising communications, but informative emails that ask about potentially open job positions.
A second tip is to follow up your initial email with a follow-up email in which you very politely ask the recipient for a response.
How to get a list of contacts and email addresses of companies to pitch to
After seeing what outbound marketing activities are allowed for a veterinarian who wants to advertise and get new clients, let's move on to another very frequently asked question: how to get a contact list if you're starting from scratch.
There are several companies on the Internet that resell their contact lists. If you want to follow the advice of offering yourself as a collaborator, avoid sending emails to private individuals.
There is also another possibility, that of creating your own personal contact list using specific software.
These are programs that deal with the search and extraction of email addresses and phone numbers present on the Internet. They are very simple to use and, above all, they can perform a very large number of searches in a short time.
Your task is to submit these programs a targeted keyword or a specific online directory for your purposes.
You can also enter a keyword and they, after searching for it on Google, visit all the sites on the first pages of results looking for email addresses.
At the end of the search you will have a table with all the results obtained that you can filter yourself even at a glance.
At this point, all that remains is to ask yourself which categories of companies could be interested in your communication:
Veterinary studies, clinics, hospitals and surgeries
Farms
Agri-food companies
Feed manufacturing companies
Pharmaceutical companies
Parks
Wildlife Rescue Centers
You can find the complete list and more details on the Atlas of Professions website.
To refine your search, also enter all the Municipalities and Provinces that are part of the area where you are interested in finding new clients as a veterinarian.