You may not believe it, but external links in texts are a fundamental SEO requirement to achieve the best positions in search engines. And this applies both to those who use links from other domains and to those who offer their own.
This shouldn't come as a surprise, after all, with external links you gain greater recognition in your market niche, sharing on social media and user trust to strengthen your relationship.
And this article will help clear up all your doubts about it, proving that this strategy is successful and that it is high time you invested in it!
What are external links?
First of all, understand that hyperlinks are those that appear throughout diabetes mailing list a text. Therefore, external links are hyperlinks that lead to a domain other than the current one .
It may seem counterintuitive to share a link that directs visitors away from your site. However, links to authoritative content give you more authority and can help Google figure out what your content is about for SEO purposes .
And the same goes for your website, which can also generate external links to other domains. For example, if you publish a blog article with useful content, another company may link to that URL as a source for their own blog. These types of links are essential because they increase your search engine rankings in Google's search algorithm .
Why are they important?
Many SEO experts believe that external links are one of the main criteria for ranking in search engines. This is because they consider external links as proof that your website has quality content .
External links are a stable and easier metric to measure than organic traffic , as traffic numbers are buried in private server logs, while external links are publicly visible and easily stored. Therefore, it is a viable metric for measuring the popularity of a web page.
The quality and quantity of external links you use are important. Adding high-quality, trustworthy and informative website links to your pages will help improve your credibility , while adding low-quality, spammy links will hurt.
And external links further improve the credibility of the site, because they prove that your content is valuable, they are a great way to network and create connections in the world of digital marketing, to promote your content.