An important role is also played by the vietnam phone number sample organisational culture, which aims to prevent conflicts and foster cooperation, including through joint workshops, training and integration, increasing trust and influencing harmony between the two departments.
At the same time, regular analysis of the company's sales results and adjustment of strategies based on the market situation and customer preferences allows for a rapid response to changes in the company's environment. It is therefore essential to establish clear rules for cooperation, so that it is the marketing department that transmits sales information, creating added value for the company. Therefore, the two departments must support each other not only by drawing joint conclusions, but also by an effective exchange of information.
It is also worth remembering that both integrated teams must share not only the successes but also the responsibility for the failures, which fosters a sense of community, motivates the search for new solutions and helps improve cooperation.
The solutions mentioned above allow for greater transparency and effectiveness in strategy, leading to long-term alignment between marketing and sales teams. Responsible creation of synergies is a key element for a company's commercial success.