Consumer-focused companies have worked hard on their SEO and it is very difficult to compete with them. However, in the industrial field it is different: marketing is less mature and there is an opportunity to position yourself with little effort. This is the reality of today's industrial companies: those who start doing their SEO strategy first will be the ones who achieve the greatest success, so you have to position yourself before the competition. It's now or never .
It's the best time and we recommend that you take advantage of it, join the canada cell phone number digital transformation and start positioning your company in the industrial sector. On the other hand, if your company needs to open new horizons and conquer new markets, it is clear that internationalization requires having a clear digital marketing strategy . Within your strategy, the most important thing will be to focus your actions on international SEO. We recommend this post so that you have a starting point and begin your path towards internationalization.
Niche SEO in the industrial sector
It should be noted that industrial companies tend to be very niche and that the traffic to the website will not be in the millions. The focus should be on increasing visits to qualified traffic and achieving higher conversion rates.
One of the first goals you will have to set yourself is to get to the top results for keywords related to your business. We recommend that you not only take into account those that directly influence your company, but also those that may be related .
From our experience, we know that the purchasing cycle in the industrial sector can take months and involves different people with different levels of knowledge about the product they need. Based on this statement, we recommend that you base your industrial SEO on three pillars : content strategy , link building and conversion .
Based on these three pillars, build your on-page SEO (improvements made on the page itself) and your off-page SEO (techniques outside the page itself).
It's a good starting point to begin transforming your marketing and getting it off the ground in the SEO world. Remember, if it's not on Google, it doesn't exist, and to exist, we have to take care of and pamper our SEO.