Automated ecommerce workflows help create consistent brand communications, so don’t let them all be promotional! You could send a “thank you” email after a purchase to make a good first impression, or a “birthday” email.
Now, you have the perfect opportunity to build lasting relationships with them, improving your Customer Lifetime Value (CLV) .
Take the opportunity to say hello, introduce your brand to new subscribers, and welcome existing customers as if they were walking into a physical store.
Email also helps you build brand awareness as you appear cpa email list in your subscribers’ inboxes, and potentially when they’re ready to buy.
In addition to collecting immediate customer feedback , which you can display on your website , emails, and in marketing channels as trust signals to drive even more sales.
3. Cost reduction
It’s worth noting that email is a low-cost marketing channel, especially when compared to social media advertising and paid search.
After all, some research indicates that the forecast for this year is a 22.5% increase in spending on paid advertising on Facebook and Instagram .
Alternatively, you can set up email marketing for free with some providers, and for a comparatively low cost once you start growing your email list.
According to an eMarketer study , email also generally delivers a better ROI , up to 122% on average , significantly higher than other marketing channels.
Additionally, when it comes to email marketing, there are several key performance indicators (KPIs) and metrics to focus on, such as:
email deliverability;
open and click rates;
email conversions;
revenue per recipient;
email recipe;
customer lifetime value.
As mentioned before, A/B testing helps you see what’s working and what can be improved. This way, you can apply this technique to your metrics to boost your strategy across all marketing channels.
3 e-commerce flows that cannot be missing from your strategy
Birthday
This email is sent to a subscriber or customer on their birthday, or a few days before that date. It allows you to offer a personalized experience and concern for the user.