The tool was tested during the US presidential election and it took some time until Google finally made an official announcement regarding the functionality.
According to Google community manager Marissa Nordahl, the feature is intended to allow businesses to provide important and quick information about their services.
Although it is not available to everyone – Google requires anyone to fill out a form to apply for the feature – Post is a resource with a lot of potential for advertisers.
This is because it appears alongside other philippines whatsapp number information regarding the business, such as location and hours of operation.
That is, Posts appear at the top of the SERP.
More precisely, it will appear first on mobile (along with other Google My Business information) and in the sidebar on desktop.
Google Posts: Google's publishing tool that allows users to place their own news among the first results of the SERP
This way, when searching for your business, the user will see your information directly in the first place.
This feature appears to be complementary to Google Website Builder, to enable a business to offer more information quickly and objectively.
How does it work?
Each post is made up of three elements:
A short text: make an attractive, short text that shows the subject to be addressed;
Image, video or gif: use an attractive visual element that matches your business;
Link to other content: Create links to an article or to your site so that the person can obtain more information related to the topic discussed in the post.