Simple advertising is no longer attractive. If you want to achieve "effective communication" with friends, in addition to copywriting and material design It is very important to look back at the data based on each message sent, and analyze the message effectiveness of each event promotion, so that the message cost can achieve the "real benefit" and increase the return on investment (ROI). If the purpose of the promotion is to increase friends, you can check whether the friend data of the official LINE account has increased; if it is to divert traffic to increase the conversion rate, you can check the background data of the merchant's official website.
Based on the results of these data, you can verify whether the official account's message promotion is effective. And adjust and improve the way of using information, so that the editor will not blindly promote it, and truly optimize the efficiency of information cost utilization. 2. How to calculate the cost of messages The cost calculation method for brazil phone number data merchants to use "LINE official accounts" to achieve social marketing effects is very simple, that is, "pay-as-you-go" based on the amount of messages used by their official accounts, and can be based on actual Demand elasticity choice message scheme. Paid vs free messages In addition, I believe that the question that editors or business owners are most worried about is: "Will all messages be included in the message cost calculation?"
Please don't worry, the official LINE account only supports group messaging and Messaging API. functions. The following types of messages are all “free of charge” messages: 1. Add a friend’s welcome message As mentioned in the article " 4 Tips to Attract Friends to Want to Click Welcome Messages ", the merchant sets up a friend welcome message. When a new friend joins the merchant's official account, the system will automatically push the welcome message to the newly added friend. , which is not included in the calculation of message cost. 2. One-on-one chat messages The " one-on-one chat with friends " function not only brings instant interaction with friends and creates an exclusive chat feeling, but also allows you to use these unpriced messages "completely for free.