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Overarching Metrics for B2B Marketing Automation Success Return on Investment (ROI) This is the big kahuna of metrics! It answers the question, "For every dollar I spend on marketing automation, how many dollars am I making back?" A positive ROI means your marketing efforts are paying off big time. Customer Lifetime Value (CLV) Loyal customers are the treasures of the business world! CLV measures how much money a customer brings in over their entire relationship with your company.


Marketing automation helps boost CLV by keeping customers engaged and coming austria whatsapp number database back for more. Customer Satisfaction and Advocacy Did you land a whole boatload of new customers? ? Tracking customer satisfaction scores (like Net Promoter Score) and the number of positive reviews and referrals tells you if you're creating loyal fans who will spread the word about your company. Let's revisit our project management software company.


After a year of using marketing automation, here's what their success might look like: ROI For every $1 spent on marketing automation, they generate $5 in revenue. That's a solid win! CLV Customers who are nurtured through marketing automation tend to spend 30% more over time compared to those who don't receive those personalized touches. Customer Satisfaction and Advocacy The company's Net Promoter Score has increased significantly, and they're seeing an uptick in customer referrals.