The authors of the study

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And how does evolution force it? Of course, with chemical handouts and a chemical whip – a feeling of pleasure if you communicate well with your environment, and a feeling of fear and anxiety if you communicate poorly. What the Brain “Loves”: Neural Correlates of Social Media Feedback ,” which we referred to at the very beginning, report that “like” is a new phenomenon and a new “concept,” but it reflects a rather ancient human need.


And this need consists of joining a group of people like oneself, receiving recognition in the group and occupying a high place in the group hierarchy. Hence the conclusion: when a person or business chases likes on social networks, in reality they are trying to take a strong and profitable place in society. "Likes" are attention on a physiological level Several research italy business email list groups, by monitoring the brains of social media users, have found that getting likes on a photo or other content is associated not only with the activation of a “reward circuit,” but also with an increase in attention span .


In particular, the group of Lauren E. Sherman (Department of Psychology, Temple University, USA) showed that even likes on photos of strangers influence neural and behavioral reactions. Scientists have experimentally found that when young people looked at photos on social media with a lot of likes, they showed better reactions in the areas of the brain associated with reward and visual attention, and were more likely to click the “Like” button. When the photos the subjects looked at had few likes, their brains were not as excited and attentive.