News, Blogs, and Informative Brands

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While many of the most common applications for SMS marketing is traditional e-commerce, there are also plenty of example of unconventional brands pulling in massive gains from good SMS campaigns.

Both large and small papers — local and national — use text messaging as a clever way to engage customers. These brands, which include names like CNN, use automated text messages to mongolia company email list create curated lists of topics for existing customers, and such messages translate into website visitors.

Subscription Services
One of the biggest beneficiaries of an SMS strategy is the increasingly common subscription service. Many of these companies currently use ecommerce SMS marketing strategies to reach current and potential customers. Typically, they’ll use their subscriber list to let customers know that they’re getting low on something. In other cases, they’ll send out a text message when they’re introducing something new to their service.

In these cases, the companies are using what is known as “recurring automated marketing messages”, which is just a fancy way to say that they’re taking full advantage of the SMS subscribers list. They’re using the ubiquitous medium of the humble text message as a means of communication, which results in increased engagement and (hopefully!) revenue.

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