According to the social network, this decision was made because surveys conducted with its users “ showed that people have a less satisfactory experience on Reels when content is recycled from other applications or when it is blurred ,” so it will begin to downplay this content in its recommendation software.
It's no surprise that this series of recommendations comes six months after Reels was launched , as the social network initially benefited from users bringing their TikToks to Instagram. However, as its use increases, Reels must make sure to have original content and not be solely a platform dedicated to promoting TikTok users, or worse yet, a place hungary business email database where anyone can recycle content created on other, more popular platforms.
Content creators will therefore have to choose between abandoning Reels or dividing their creative efforts between both social networks.
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Tips to help your Reels content get discovered by new users
Beyond this measure, Instagram also recommends the following measures to improve your positioning with videos on Reels.