In addition to using Google My Business, there is no doubt that social networks are essential for companies' digital marketing strategies. In Brazil alone, there are 127 million users with Facebook accounts. Instagram has already surpassed 50 million. And, if you don't know the advantages of LinkedIn , know that this social network has already surpassed the impressive mark of 29 million here.
In other words, users are waiting for companies that can understand what their main needs and problems are .
In this text, you will see the main advantages of LinkedIn and how you can get the best results with this social network. Do you want to expand your digital presence? Then find out what you need to guatemala phone number resource do right now. Enjoy reading!
How does LinkedIn work?
LinkedIn is considered a social network dedicated to professional interactions . In other words, it works as an online resume that allows companies and other professionals to have access to all published content.
More than that, it allows companies to contact other brands to look for partnerships and suppliers. If you are included in groups, your visibility will be even greater. This means that everyone who follows the company or group linked to it will have access to the profile.
Additionally, the companies and groups that your institution follows are also important for increasing the visibility of the page . Professionals who follow the same company as you or are part of the same group have an indirect connection with the page, increasing its circle of visibility .
It is worth remembering, however, that LinkedIn is not a substitute for Facebook. According to studies , among the 95% of users in Brazil who accessed at least one social network in the last 30 days, 86% used Facebook, while LinkedIn accounted for only 22%. According to the same study, 72% of users use Facebook , and the professional network accounted for only 28%.
In other words, each social network has its objectives and reaches different users, within a results strategy.