what o give a guy for New Year (165 thousand queries

[hasibaakterss3309]

New Year
The strategic marketing idea of ​​"Black Friday" is to launch a funnel of pre-New Year sales. It is more convenient and cost-effective to do this from the end of November. Today, most people buy gifts spontaneously, one or two weeks before the holidays.

In the US they used to do the same, but advertising activities did their job, streets and shop windows began to acquire a festive look earlier and earlier. Soon, it will probably become a custom in Russia.

What about queries? Today, in the pre-New senegal company email list Year period, three of the five most popular queries on Google are related to gifts for loved ones:

what to give a girl for the New Year (110 thousand queries);
What to give for New Year.
Interestingly, a week before the chimes strike midnight and the year on the calendar changes, the situation changes: requests for gifts for girls exceed requests for gifts for guys by 25%, and the peak of such requests occurs on December 31.



How to please the consumer?
This year, Google, together with Ipsos and Kantar TNS, conducted research into the behavior of Russian consumers.

It was found that when making a purchase decision, a person first carefully studies the product and compares its cost in different stores. Thus, 60% of respondents who took part in this study reported that they pay attention to the characteristics of the product, and 53% always visit several sites, comparing products and terms of their purchase. At the same time, for 52% of visitors it is important that the retailer has a convenient, modern site and clear navigation on it.



In addition, respondents identified the following as important parameters that incline them to a positive decision regarding a purchase:

information about the cost of goods – 54%;
online payment security guarantee – 49%;
the ability to purchase products from different categories on one website – 47%;
multiple payment methods – 47%;
availability of delivery service – 43%;
detailed description of the product with photographs – 43%;
high quality of products – 41%;
Independent user reviews – 39%.
In addition, the format of interaction with the seller is important for modern customers. Thus, 39% prefer online stores with several channels for communication. 44% noted the importance of various loyalty programs for the client. Fast delivery is also important for 37% of respondents, 35% noted the need to be able to track the arrival of goods, and 67% included free delivery among important conditions of purchase.