Furthermore, microcopy created with the aim of strengthening the weight of a brand is very effective as a branding operation . We must keep in mind that everything is moving towards excessive personalization and copy is one of the main protagonists of this change. With the support of algorithms, machine learning and artificial intelligence, we will soon find ourselves working with a language adapted to each user".
microcopy UX
"What is the ideal tone to use? Does this tone accompany the brand? And albania consumer email list what are the user's needs? Are they ready to buy? Which of these elements can we act on and where will we place the calls to action? All these issues are particularly relevant when it is time to focus our attention on microcopy and their positioning.
But how do our bodies and minds work when we are looking at a web page? Did you know that your eyes move once every 20 and 40 milliseconds, analyzing the information available and creating a mental map of what is in front of them? And that when they are fixed on a specific point, only elements that are within a couple of centimeters of what we are looking at reach our brain? This phenomenon was discovered in 1880 and was called 'saccadic movement'. It can help us understand how we physically function when we look at a web page.