Where did the left and right columns go?

[jakariabd@]

In the old interface, the left column displayed queries containing the key that users entered.

Yandex Wordstat: A Complete Guide to Using the Service

In the new interface, we only see data from the left column. To get similar queries from the right column, you need to switch from the "Popular" mode to "Similar":

Yandex Wordstat: A Complete Guide to Using the Service

The number of requests is a predicted number namibia phone number material of impressions based on the previous period. The system looks at how many impressions there were in the last 30 days and calculates how many impressions can be obtained in the next 30 days. You can sort requests by increasing or decreasing frequency:

Yandex Wordstat: A Complete Guide to Using the Service

In our example, the frequency of the query "buy a children's winter jacket" is 2548. But this does not mean that the advertiser will receive the specified number of impressions. The result includes all queries containing this key, including non-targeted ones. For example, with the indication of unnecessary regions (Omsk, St. Petersburg, Chita) or specific sites (avito, detsky mir). The data is not 100% accurate, but estimated. Plus, in this case, statistics are presented for all regions. Well, the demand for such a product can obviously change due to seasonality.

The "Similar queries" sometimes contain phrases that are not directly related to the original one. This section is used to expand the semantics.

For example, a company installs external security systems. We enter the key "roller shutters", switch to the "Similar" mode and see what other names people call them: roller shutters, roller blinds, roller gates. By clicking the mouse on the desired key, we go to the statistics for it.