Notice how the floating photocells with shadow create a 3D effect

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Soft shadows and floating elements
Soft shadows and seemingly suspended graphics are one of the innovative design trends that create an original look through visual layering.





The depth effect distinguishes the site from the albania company email list options with traditional flat and unchangeable design, creates a feeling of lightness and visual penetration into the image. This can work not only with images, but also with texts.

Solid frames of single-color space
Note that this is not a new trend; such layouts have long been a trend in web design.



Layouts with full bleed for cropping have long proven themselves in web design

Solid structures and playing with different ways of using empty, usually white, space are especially popular today. Structure and clean framing give the design an effect that evokes a feeling of stability, order and neatness.

3D elements
3D technologies are becoming more accessible and widespread. You probably increasingly see 3D models of products that can be viewed at an angle of 360 °, parallaxes with volumetric animation that are launched by scrolling, and many other elements on various websites. The potential of such technologies is great and will continue to develop. For example, VR/AR technologies are gaining popularity, adding spectacularity to three-dimensional elements due to augmented reality.



Website for selling desks with 3D configurator

Among 3D web design styles, complex effects combined with a desire for simplicity are popular today, along with rounded futuristic shapes, including those inspired by nature. Also, 3D icons are becoming more and more popular, replacing the boring flat icons.

Until virtual reality becomes widespread, 3D images will remain the best way to create the effect of presence.

Voice interface
Popular UX/UI design technology trends of recent years include voice chatbots and virtual assistants. Implementing a voice user interface into a website design helps to stand out from competitors and expand your audience reach.

According to Yandex, today up to 25% of queries received by the domestic search engine are made by voice.

It is important to consider that voice search for information differs from text search. Voice queries are usually longer and, as a rule, are of a questioning nature.

UX copywriting and microcopy
Texts on websites undergo changes in style, becoming more informal, lively and interesting. The main goal here is to try to get closer to the user, to enter into a dialogue with him, to evoke emotions and get feedback.

To develop an appropriate communication style, it is important to know your target audience well, but in general there is a movement towards informality and humor.



On The Guardian's website, headlines like "It's your choice" and "Are you happy with cookies?" demonstrate the brand's care for its readers

Microcopy, which is designed to set a special tone of communication for the site and establish good relations with users, is also a popular UX design trend. Here, too, it is necessary to maintain the corporate style. A striking example is the Femme & Fierce company, which uses inscriptions on buttons that demonstrate the boldness and audacity of the brand.