Benefits of Email Campaigns for Ecommerce

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If this happens, you may not see the most accurate results for your email marketing campaigns and your revenue from this channel would only be approximate. Likewise, measuring this way is better than not measuring your sales revenue at all. The second slightly more advanced way to track your email revenue in Google Analytics is to use the Enhanced Ecommerce Analytics plugin . This plugin allows you to track user interactions with products on your ecommerce site.


Whether the user views a product, scrolls to it, reviews lebanon telegram data the product details, adds it to their cart, begins the checkout process, completes the transaction, or abandons it – all of this information will be tracked and viewable in your Google Analytics dashboard. More importantly, you will get accurate information about how much your customers spend on their transactions because the value of each individual transaction will be automatically sent to GA. And if you connect your ecommerce store to GetResponse, you can use this information to create customer segments and send targeted emails.


Whether it’s cart abandonment emails, product upselling emails, or product recommendations. Now let’s look at this 10-step strategy that will bring more visitors to your store and help you convince them to buy from you more often. Email Marketing Strategy for Ecommerce – From Basics to Advanced 1. Start building a contact list Most ecommerce businesses start with little or no contact list. What they do have, however, are website visitors, social media followers, and of course, existing customers.