Google Ads Deep Dive: How to Improve Ad Performance
authorShannon Correia
dateDecember 02, 2021
Google is the world’s most used search engine, so Google Ads have become an essential part of digital advertising. With optimized ads, your business can greatly improve ROI. In this article, we’ll be going into the specifics of Google Ads to help you improve your ad performance.
Searchers are expressing a particular intent when they search for something. The goal for Google is to present the searcher with a good experience, therefore ads need to be relevant, provide value, and be unobtrusive. Advertisers value this since it resonates better with consumers and allows them to appear at the online russian phone number top of search engine results. This also means you won’t need to reply on broader organic search results since the first page is where the search begins and ends for most.
Google Ad ranking is based on three factors, namely:
Expected clickthrough rate
Landing page, and
Ad relevance
We all know the essentials of a Google Ad: up to 3 headlines, a display IRL, and 2 descriptions. Keywords are essential for paid search ads since these are what the audience searches for - it is what expresses their intent. Advertisers can use either exact matches, phrases, or broad keywords. Having a great ad in line with best practices puts you in a better position when it comes to rank.
Google Ads Deep Dive: How to Improve Ad PerformanceBest Practices for Google Ads
Ad copy: Text includes the right message at the right moment, with keywords that match your brand’s tone of voice. It should also convey value, present a solution, and have a direct CTA.
Ad experience: Improving the ad with ad extensions that align with the rest of the copy.
Quality score: An algorithm scoring the ad’s relevance to ensure the keywords are related to the ad.
These will affect the ad’s potential and bidding position, so advertisers need to focus on optimizing their ads to the greatest possible degree.
What is a Google Optimization Score?
Google provides users with an optimization score that predicts how well your ads are primed to perform. These scores include a range of data, from stats to simulations for personalized and real-time info. Google Optimisation Score’s are displayed as a percentage between ) and 100% alongside recommendations on how to optimize each ad campaign.