As marketers, we can never provide quality custom content without getting it from and to individuals. AI should help us in this process, not replace it. In order to bring about improvements, Google itself has recognized that copyright, privacy and unreliable content are the main risks of AI technology. Therefore, actions such as filtering responses to remove protected material and preventing AI from sharing personally identifiable information are necessary.
Another point is that in addition to minimizing other rich people data possible issues as mentioned above, the company also wants to block certain words to avoid hate speech and toxic content. Google wants to ensure that its products and the implementation of effective chatbots in its search engine are truly positive changes for its users. This not only benefits regular search engine users, but also content creation, user experience and SEO professionals alike.
Leveraging AI for content creation strategies, not as a replacement but as an aid, will be a great turning point for companies that share content online. Ultimately, its AI products and audit them to verify everything is correct. This comes as the U.S. recently sued the company, accusing it of anti-competitive business practices. Google has proactively acknowledged reports that it is paying close attention to "growing concerns about misinformation, harmful content, bias and copyright.