By Susana Galeano
LATAM Content Coordinator
FFacebook has decided to boost the trend of shopping through live broadcasts on its platform with Live Shopping Fridays , events where major brands will carry out live streamings with content on fashion, beauty and skin care every week.
Facebook Live Shopping Fridays will kick off on Friday, May 21 and run through mid-July, with confirmed brands including Abercrombie and Fitch, Bobbi Brown, Clinique, Sephora, Dermalogica, Alleyoop and Zox .
During Facebook's Live Shopping Fridays, users will be able to make purchases without leaving the app
To tune in to Facebook Live Shopping Fridays, users can costa rica business email database visit each brand’s official website or access it through the “store” tab. They can easily purchase items featured during the live broadcast by simply tapping on the products and completing the purchase, all without leaving Facebook.
Every Friday, three brands will launch content around a common theme : “Shine” with content about makeup, “New fashion finds” and “Personal Care.”
Brands are boosting their Live Shopping Fridays events with a variety of strategies, from showing a behind-the-scenes look at their business, or even partnering with influencers or content creators, for example, to showcase their products in a DIY fashion.
During live broadcasts, viewers can comment and ask questions that brands can read and answer in real time . Consumers can also tap on the products shown to learn more while still watching the video.