See you there then! Share Vanessa Dias Rock Author Vector Author Vanessa Dias Content Expert Subscribe to Our Blog Sign Up to Receive Rock Content Blog Posts Your Email Address* Related Articles This week, that it One of the social impact programs, the Amazon Smile Project, which supports nonprofits by donating a percentage of the value of a shopper’s purchase, will soon be shutting down. The company justified the decision, saying the program's impact had not grown as expected after 10 years and that "with so many eligible organizations - more than 1 million globally - our ability to make an impact Often too spread out.
" The news comes amid layoffs and hiring freezes. The rich people data main question stakeholders have about the decision is: How do these types of cost-cutting measures tie together? How can you remain relevant, even in times of crisis? Let me share my insights with you. Two Sides of the Same Coin First, Amazon’s decision to shut down the AmazonSmile program shows that the company is trying to realign its efforts and resources given the economic climate.
Unfortunately, when discussing social corporate responsibility, this often passes through a business filter. So, in this case, we have two perspectives: Amazon's perspective and the nonprofit beneficiary's perspective. Amazon Amazon isn't cutting back on all of its social impact programs. Instead, it seems to me that companies generally recognize the importance of committing to social change and are often held accountable by investors and markets. At the same time, for any company, especially one as large and influential as Amazon, the consequences of society's impact on business needs are structural and have certain rewards.