The tool is suitable for companies of all sizes , but there are some niches for which it is more suitable, namely:
real estate;
e-commerce ;
tourism and events;
digital companies;
B2B market in general;
non-profit organizations;
companies in the health and nutrition sector.
What are the tool's differentials?
Now that we’ve seen what ActiveCampaign is, its main denmark phone number resource benefits and which companies the tool is recommended for, it’s time to learn about some of its unique features. Stay tuned!
Contacts and Segmentation
Contacts can be divided into 3 main groupings:
lists: main grouping for activating leads . Ex.: general list, customer, non-customer, students, non-students, etc.;
tags: tags to facilitate the organization of contacts. Ex.: purchased, did not purchase, newsletter , etc.;
custom fields: conditional information, filled in at the time of conversion. Ex.: number of employees in the company, preferred color, etc.
1. Advanced Search
First, the platform allows you to use specific leads based on personalized information. In addition to bulk actions, such as adding leads to lists, including conditional information, importing/exporting, etc.; something that does not happen with RD Station .
This way, the contact management process (deletion, import, export, inclusion in lists, etc.) is made easier, as it is not necessary to create a segmentation .
2. Deleting contacts from the database
Today, on the main platforms on the market, the process of deleting contacts is more extensive . In other words, you need to create a segmentation, find criteria to identify contacts in common, and then remove them from the platform.
On the other hand, with ActiveCampaign , it is possible to find these contacts more easily. Thus, there is a “box” on the platform, where you can enter the emails you no longer want to use, in a simpler and more practical way, helping the team's operational work.