By Susana Galeano
LATAM Content Coordinator
LUser information is the greatest treasure in marketing , and in recent years third-party cookies have been of great help in collecting it and finding the ideal target for campaigns. But as we already know, they are about to disappear. While we wait for the arrival of the post-cookie world, many companies are beginning to create new tools that allow them to obtain precious user data, and of course, one of them is Amazon.
Amazon prepares for the post-cookie world
According to data shared by Digiday , Amazon wants to boost advertising within its own ecosystem and has planned to create an identifier with the help of different companies, an identifier with which cameroon business email database advertisers and publishers will be able to track and measure activity in their campaigns more efficiently.
Of course, this is not a new strategy to face the post-cookie world, as many other companies are developing their own proposals to rescue the advertising industry in the era in which privacy is prioritized.
One such case is that of IAB Spain , which is working on a proposal called the Transparency, Consent and Privacy Framework (or TCPF), which involves the creation of a universal ID for unregistered internet traffic , which will allow partially anonymous browsing for users.