BY Alba Barreiro
Event Manager at Marketing4ecommerce
MMore than 450 million people around the world turn to Pinterest every month to find inspiration: a social network that has experienced huge growth in the last year (+37%), driven by the incorporation of users from generation Z, men and millennials .
A broad audience and historic levels of global engagement
Pinterest was known for years as a social network geared towards areas such as fashion, decoration and cooking, with a predominantly female audience, but new data shows a much broader and cambodia business email database more diverse audience . that uses the platform for a variety of topics.
Pinterest is used by users in every language, from every location, and for every interest, and there’s one constant that the company is even more proud of: it makes its users feel happy and positive. Now more than ever, people are looking for places to get inspired and find answers to the challenges we all face in daily life.
Pinterest hit record levels in global engagement in 2020, with searches up more than 60% and pins saved up 40% year-over-year.
With 14 million unique monthly visitors in Spain , according to ComScore, Pinterest's audience continues to grow as more and more users turn to the platform for inspiration and positivity. Below, you'll find more information on how Gen Z, men, and millennials are using Pinterest to create their own content. are using Pinterest for inspiration.