“NASA is trying to inspire the world to exploration and discovery”. “We consider and treat social media AS media and believe they play an important role in helping to amplify our story.”
Strategy?
No elaborate social media strategy in advance. They just start, try things out, learn from mistakes and continue with what proves successful. Once the platform becomes too big to just do something, so once there is a need for more structure and the account has become too big to shoot with a shotgun, the strategy is only determined and written.
NASA updates the flagship accounts multiple times a day with different content and also uses russia mobile phone number list this to draw attention to ongoing actions and projects of the other accounts. NASA approaches the users of the different platforms as different target groups and adapts the message and tone of voice based on the platform on which they share the message.
They make sure that there are as many contact moments as possible across different platforms. And they organize offline events to strengthen and enlarge the online community. During these different events, where a select group of fans and followers from all over the world are invited, fans can talk to each other and see up close what NASA does.
The guests, proud to be guests, enthusiastically share their experiences with their friends and followers and provide additional exposure to 'strangers' at NASA.
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Content and actions
Below is the best content and actions I have come across from NASA on the various platforms. What stands out is that the organization is very diverse in what it does, focuses on various target groups and tries out as much as possible.
HAIKU
In partnership with the University of Colorado, NASA has set up a number of different activities including: Come up with a HAIKU (a form of Japanese poetry) with the words Red Planet of Mars. One of the winning HAIKUs. chosen by the public: