Customer experience is the main motivator

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The success of your business depends on your last customer experience. Thanks to the Internet and social media, consumers have enormous power of influence. It doesn’t matter if you run a small business or a large company, one negative review can destroy your reputation in a matter of hours.

More than 80% of buyers read reviews from other customers before making a purchase, and almost all of them (97%) admit that poor customer service significantly reduces the mongolia company email list likelihood of purchasing a product or service. Therefore, it is important to constantly monitor the level of customer service, because the impressions of consumers from interacting with you continue to be one of the most effective marketing tools. And it is up to you whether they will work in your favor.

For modern consumers choosing which company to give money to, the goods and services themselves are no longer so important. The driving force behind choice is now the experience and emotions gained. Having a positive experience and overall pleasure from dealing with you, the client is more likely to return to you and recommend you to others. Including through online publications.

Take it for granted: consumers are jaded. Market abundance dulls sensitivity and impressionability. Therefore, relying only on the quality of the product is no longer worth it. You must give your customers the best experience. And to do this, you must have a high-quality customer service that will help you sell more, contact customers longer, and attract a new audience more effectively.

And to improve the service, you need to know what condition it is in at all points where the client comes into contact with your brand. This can be done by working with focus groups, conducting surveys, etc. The client spoke to the manager on the phone - after the call, ask to evaluate the satisfaction with the dialogue. A purchase took place - find out how convenient the process was.