Reinforcing the idea of interactivity, big players in the market are also betting on this type of content in 2022 to attract new customers and delight existing ones. Like Spotify acquiring Heardle, a trivia game for music lovers. The object of the game is for the listener to try to guess what the song is in the first few seconds of the melody. In addition to Spotify, Netflix has also impacted the market by acquiring video game studios.
This strategy aims to introduce games to streaming platforms mom data and encourage people to not only watch movies and TV series, but also participate more in them, creating a more complete user experience. Interactivity is undoubtedly one of the strong trends of 2023. It helps companies deliver differentiated experiences to their audiences and empowers consumers to choose how to consume this content, creating more connection and intimacy between brands and the public.
Diversity, equity, and inclusion are also important issues impact on consumer purchasing decisions, especially those who belong to Generations Y and Z (also known as Generation P (Purpose)). This generation represents nearly 5 billion people, according to the Global Consumer Pulse Study, an Accenture study. In another survey conducted by Adobe, 38% of respondents said they would be more likely to consume products and services from brands that showcase diversity in their advertising, and 34% had already boycotted it at least once company or brand because they don’t feel like their identity is reflected in the company’s advertising or actions.