As the software was developed to optimize marketing strategies, it is based on the sales funnel , being organized into 5 main functions:
dashboard ;
attract;
convert;
relate;
to analyze.
Check out the usefulness of each function below!
Dashboard
It is nothing more than the tool's main panel, croatia phone number resource where you can check the summary of the main data on digital actions carried out by the brand, such as the number of visitors to the website, which pages were most accessed, lead entries , among others.
Attract
This is a section aimed at attracting new visitors and users to your website. It offers the option to integrate posts and ads made on social networks into RD, access the keyword panel and also an SEO optimization feature .
Taking advantage of the subject of SEO, learn how to reach the 1st position on Google!
Convert
In this tab, the focus is on converting visitors into leads . With landing pages and pop-ups we capture user data (name, email, phone number, etc.).
Relate
To continue converting leads , it is necessary to create a relationship with them, with the aim of turning them into concrete opportunities .
This relationship can be structured with email marketing or features such as classifying the best leads by score and contact segmentation.
To analyze
The long-awaited moment has arrived! It is in the RD Station “analyze” session that we can measure all actions and results.
This way, it is possible to see very detailed reports with important information, in order to carry out a good analysis of digital strategies.