Myth 5: Facebook is your party and your fans are guests
Not only the last fable of this article, but also the dazzling conclusion of The Facebook Conference. Karlijn Vogel-Meijer , who started as a stewardess at KLM in 1995 and is now a social media manager at the same company, was able to refute this statement most beautifully. “At KLM, everything revolves around service: we always respond within 60 minutes and communicate that as well. We employ 130 people for that, all over the world. Because our customers are also all over the world.”
Her entire story exudes hospitality: both in the way she talks and in the examples she gives qatar mobile phone number list I notice that there are many media agencies present today. We do not outsource anything to media agencies, we have our own editorial team that only contains real KLM people. People who breathe KLM.”
KLM uses Facebook as a service channel and emphatically not as an advertising channel. Karlijn: “We don’t believe in that. You shouldn’t spam people, but listen to them. If you’re at a party, you don’t talk about business, do you? On Facebook, you’re a guest and I think you should behave that way.” That strategy certainly produces some nice reactions: a fan posted this witty and funny video on KLM’s Facebook timeline. Incidentally, the team is still working on a reaction, says Karlijn. “Because it’s coming anyway.”