e. violate their privacy. To solve this problem, Ion anonymizes IP and geolocation data so you can understand and gain insights about your audience as a whole. We help clients understand their audience profile, answering questions like What are your best acquisition channels? What about your conversion rate? Don’t invade the audience’s privacy! Another important point is that Ion uses zero-party data, also known as self-declared data, which means users have the right to decide whether to share their data with the company.
Once they decide to share information, you will receive the facebook data information directly from that user - data that is highly reliable and compliant with the law. Additionally, if you are collecting any other sensitive data, you can configure rules and routines for deletion of this data on our platform based on your needs to ensure that you always minimize the risks associated with sensitive information. In the end, no matter what data capture platform you choose, we still have to define what your company should be doing.
The good news is that most of the requirements in this topic have a lot in common with GDPR, and your company may already comply with some of them: Provide users with a way to request copies, updates, and deletions of their data; If you sell user data, Users should be able to ask your company to stop selling their personal information, which should be done through a "Do Not Sell My Data" link on your website or a link to your company's policy.