Lead generation is, or should be, one of the main objectives of any company or brand that is present on social media (at this point, almost all of them). Therefore, our social media content strategy must be very well oriented to achieve this objective.
A follower on social media is not a lead. It is not enough for them to follow us, what is important is that through social media we manage to interest a portion of our followers enough for them to 'take the lead' and decide to interact with us on content that is directly related to our products or services.
Advertising
The best thing about online advertising is that it breaks the bosnia and herzegovina business email database barrier of one-way communication . An online ad can be the way for a user who is exposed to our advertising to become a lead. That is why it is important to design this advertising so that it is attractive to the segment that interests us. If what we are interested in is capturing a lead, we have to include calls to action .
We can even turn an ad into a form in certain cases. A classic but quite effective scheme is to insert a landing page, which is the one we actually advertise. This landing page is designed with the sole purpose of capturing leads.