By Dalí Veliz
Marketing4eCommerce Editor
LInkedIn has remained the benchmark platform for professional networks for years. For this reason, the platform, owned by Microsoft, remained on the sidelines of certain trends that marked the development of other social networks based on the entertainment and leisure that characterizes them. But in the last two years, the company has begun to diversify its product offering , incorporating new tools that boost creativity and interaction within its platform, such as stories .
However, in a recent announcement made by Liz Li, Senior luxembourg business email database Product Manager at LinkedIn , the company has stated that it will be discontinuing this feature. With this, it joins Twitter as one of the platforms that has removed ephemeral content, which is seen as one of the most exploited content among social networks, from its catalogue.
Why LinkedIn Stories Are Going Away
LinkedIn implemented stories on its platform in September 2020 , as a strategy to diversify its platform. Thus, this ephemeral content was a way for users to share content that was a little more informal, without it remaining forever on their professional profile. On the other hand, this format also provided a channel for users to share knowledge, ask questions or react to news and updates about their interests.